THE SUSTAINABILITY MENU: VEGAN STAN SMITHS & PLANT-BASED REEBOK’S

5 December 2019

‘Veganism’ and ‘Plant-Based’, aren’t words that we typically associate with creps though Adidas and Reebok’s most recent releases suggest that maybe we should?

In championing conscious fashion, Adidas re-imagined their original Stan Smiths while Reebok created high performance shoes that represent those exact principles, embracing the many ways of vegan living that stretch beyond diet.

By definition, Veganism stands for, "A philosophy and way of living which seeks to exclude- as far as is possible and practicable- all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment." - The Vegan Society

à la carte 🍏

Adidas teamed up with Stella McCartney for the second time to reinvent the iconic Stan Smiths making them entirely vegan. The trainers are constructed with materials such as synthetic leather and an animal-free alternative glue which replaced the usual glue.

The Adidas x Stella McCartney Stan Smiths look identical to the original pair, though this version features multi-coloured laces and tiny punched out stars in rainbow shades down the side rather than the usual 3 stripes. Downside? It’s pricey. $$$$

Additionally, Reebok released it’s first ever plant-based performance shoes, 'Forever Floatride GROW', made out of castor bean oil, eucalyptus tree, algae, and natural rubber.

Reebok were able to achieve their sustainability goals by using natural materials to create the trainers without compromising on its high performance standard.

Scroll for a 👀

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“ATHLETE IN PROGRESS”: OFF-WHITE X NIKE’S SECOND CAPSULE

10 November 2019

If you thought Off-White and Nike were done after their first and extremely popular “Athlete In Progress” collection, you better think about saving your coins for their next instalment. 👏

Off-White x Nike recently announced their second “Athlete In Progress” collection starring Britain’s fastest woman, Dina Asher-Smith.

This collection follows on from the first instalment of “Athlete In Progress” which proved to be well sought-after with influencers, artists and athletes all over the world sharing their version of swag on social media.

The collection includes several statement pieces in yellow such as crop tops and leggings with a single lace detailing at the waist. Lightweight outerwear with the signature Off-White and Nike logo. 🔥🔥

Additionally, the collection features pieces in a black, white and yellow tie-dye effect and a tonal black technical vest-meets-backpack.

Inspired by the style of track and field athletes, Virgil Abloh continues to draw inspiration from the sport though this time round, Asher-Smith is seen gracefully modelling the range.

Scroll for looks. 👀

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Can be found on the Instagram handles above.

CREP CORSETS: UPCYCLING LIKE WE’VE NEVER SEEN IT BEFORE

9 October 2019

Sustainability is a word that has been on the lips of designers hoping to push for more ethical options on the market, like Adidas x Parley’s fight for the oceans. In response to the current climate crisis, designers have cleverly come up with innovative ways to reduce harmful waste on the planet, for instance by upcycling.

Upcycled fashion refers to the process of reworking old materials to produce something unique and of higher value. Upcycled garments can look so unusual to the eye but it’s one-of-a-kind concept and design is extremely clever. *chef kiss* 😜

In line with this, HypeBae recently interviewed U.S. based designer, @friskmegood and we’re here to reiterate that you NEED to be following this babe. On Depop, Cierra Boyd sells her unique crep corsets made from thrifted Nike AF1’s and New Balance trainers. Cierra told HypeBae, “upcycling fashion is my passion because it gives me the opportunity to create art that is one-of-a-kind.”

Scroll to see the beauty of her creations. 👀

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FILA: SS20 AT MILAN FASHION WEEK, FLAMES OR FLAT?

23 September 2019

With all eyes on Milan Fashion Week 👀👀, Fila presented their Spring Summer 2020 collection on the penultimate day of fashion week in the Italian city. Taking to the runway for its second-ever solo showcase in Milan, Fila premiered its collection which marries activewear and streetwear.

Tapping into the brand's signature ethos, Fila maintained it’s whites, blues, and reds in an orderly fashion with hues of yellow and black dispersed in between.

Swimsuits, midi dresses, lightweight jackets, and monochromatic fits all featured in the collection, not forgetting key accessory embellishments such as gym and bum bags all included with the well-established accentuated logo. 💣

Fila cements its place on the Fashion Week calendar for its second year in a row with a perfectly seamless presentation and unique looks. Could this possibly open the doors to more athletic apparel marking the runway? 🤔 Times are changing.

Scroll for a taster of some pieces from the collection. 👏

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ADIDAS MYSHELTER: A JACKET TO KEEP YOU MOVING

19 September 2019

Despite the unpredictability of 📍London’s weather, Adidas’ latest range of jackets scream “we move” as it’s designed to get us out there on a rainy day and have us owning our elements. ⛈

Early this month, Adidas launched MYSHELTER, a new range of weather protective jackets featuring advanced outdoor technology to keep you dry and cosy.

Adidas consider that “the outdoors is our space to play” whether you’re into sport or simply commuting. In line with this, the sportswear giants have built a jacket to empower young people to explore their city regardless of the weather conditions. 🌪🔥

The MYSHELTER jacket includes features such as the 100% waterproof shell that stays dry without trapping heat. The jacket also includes a carry strap design made with commuters in mind.

The latest MYSHELTER Rain Jacket can be copped in the yellow and black colour-way to keep us bright this Autumn and ready for anything & everything. 💛

The weather doesn’t stop us, we just keep moving. Scroll for looks. 👀

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Images not owned by INMYJERSEY.

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OFF-WHITE ACTIVE: THE GIFT THAT KEEPS ON GIVING

25 July 2019

The popularity of Virgil Abloh’s Off White “Active” line has since escalated not long after it’s release late last year. It’s top tier status as an emerging activewear line propelled with its partnership with the Swoosh and we can’t help but to call it “the gift that keeps on giving”. 👏👏

Continuing it’s collaboration with Nike, Off-White Active’s latest collection titled “Athlete in Progress” has proven to be hotly in demand as seen on athlete Caster Semenya to the likes of artist Jorja Smith. 💣

Virgil continues to draw inspiration from Track and Field, with Olympic champion and activist Caster Semenya fronting the campaign. Alongside the launch of the Zoom Kiger 5’s, Nike and Off-White's capsule includes a crop top and leggings set in blue/powder blue and black/grey colour scheme. 😻The set features a single lace at the waistline and the words “Keep Back” when you look back at it.

Scroll for some looks. 👀👀👀